You’ve just wrapped up a masterpiece. 35 minutes of pure unadulterated you. The most recent example of why your weekly discussions about the increased importance of wearable technology for fitness monitoring are changing the conversations across the nation on healthcare.
How do you then go to broadcast this revolutionary series of thoughts to the wider listening community? After all, what good were all of the hours you’ve spent carefully curating your talking points and fact-checking all your sources if the end result isn’t going to be widely available to the awaiting masses. Those dedicated followers that are eagerly anticipating your opinion on the effectiveness of your Fitbit vs Mio Fuse’s heart rate tracker.
Are you one of the many podcasters who go through the ritualistic slog of uploading your podcast to iTunes and praying that the platform does not hold your sacred content hostage? Do you feel an equal measure of concern and anxiety when you submit your podcast and hope that it does not get delayed, rejected, or even removed by the always finicky screening process?
The commitment you’ve put into generating talking points, creating the optimal recording environment, and then editing your podcast has been met with the seemingly unnecessary red-tape of a major company that would appear to be hell bent on keeping the independent guy down. It feels as though the exposure and breadth of potential listenership that iTunes is giving you has entitled them to treat your podcast as something that they have control of and have claimed ownership of for themselves.
While the podcasting community owes iTunes and Apple a world of gratitude for bringing the fledging audio format to an enormous audience, the grassroots community which is the engine of the industry does not need to subject itself to the inefficiency and unfairness of it’s platform.
The continued growth of podcasting as an emerging medium will depend on the ability of independent podcasters to propel the movement forward and a more accessible and amenable publishing platform will be the ultimate catalyst.