Since Apple brought the groundbreaking concept to the masses in 2005, podcasting has been the go-to medium for people looking for a voice. Not unlike the introduction of AM radio in the early 20th century, people searching for an outlet to make themselves heard finally had a relatively easy avenue to do so. Anyone with a microphone, computer, internet connection, and a topic they thought worth discussing could broadcast their opinion to the world. Whether it be discussing the electrifying highlights of Kobe Bryant’s performance from the night before, debating the merits of the latest U.S. foreign policy decision, or waxing lyrical about the supremacy of the New York City rap scene in the 90s, podcasts gave people an innovative way to spread their audio content to the world.
Unfortunately, a medium that was meant to provide the masses with a revolutionary way to publish their thoughts has come to be dominated by a few select players. Not to disparage the wonderful podcasts being supported by WNYC, NPR, APM and others, but their listenership dwarfs that of the grassroots podcasting community. Not to be sidelined by larger media companies, these independent podcasters are publishing episodes and series of their own original shows that are often as riveting and engaging as one’s being backed by significant financing.
This is the beauty of the podcast. With the most minimal of tools, anyone can spark a widespread discussion about a topic as popular or nuanced as they like. The discourse and debate going on in the recording environments of our nation’s podcasters needs to be given a more democratized platform to reach listeners. We should be nurturing the independent and entrepreneurial streak of the podcasting community.
It’s time to democratize podcasting. Welcome to Podible.